This was such a fun logo to make for an Austin-based, Christian company, All Things Faithful.
The special thing about this company is that it provides Christian resources such as articles, devotionals, podcasts and weekly emails to encourage your faith journey. ATF also has a shop section with trending Christian books and merch.
I first met owner of ATF, Rene Green, at an ABBA event I was photographing for Blended Sense. The event was a small women's gathering and I felt so moved by the women's stories and messages that day, I could truly feel the Holy Spirit working in the room. After the event, Rene and I were talking (about my two favorite subjects; the enneagram and Love Languages) and we got to talking and I left with her business card and a meeting on the calendar to talk about doing some rebranding for her.
After our meeting, it was clear that ATF's current logo was beautiful but left out a huge demographic of their audience: men.
I provided a few different logo designs, color schemes and font choices and in just a few days Rene and her husband both agreed on one that could be marketed to both genders.
Below you will see a breakdown of how we chose our colors, shapes and more.
The Breakdown
The Branding Guide
The Branding Guide is always one of my favorite aspects of branding! Speaking with Rene, we decided ATF should have be nature-focused, natural colors and earthy tones. I know that I connect God with most in nature so that was important to incorporate in the brand.
Next Creative Forces Design is going to do a website revamp for them! Stay tuned for that coming up soon!
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