Heare Services, LLC is a new company in San Angelo, TX. This client came to me needing a logo, branding guide and branding photo shoot for a website (coming soon). Heare Services is primarily a welding company but also does odd jobs such as landscaping, building retaining walls and staircases. I photographed some of their projects around town and got a few photos of the owner, Daniel Heare and his sweet growing family! See the project breakdown below.
After landing on a logo design, I provided a color psychology breakdown before they landed on the blue color scheme.
Here is the beginning stages of the logo, I played around with using the LLC in some and left it out of some. My client didn’t provide me direction but I knew this company primarily did welding so I wanted to incorporate that in the design. Ultimately, the client ended up going with the first design after removing the torch and spark.
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